Rowdy Gentleman (RG) is an apparel brand started in Austin Texas in 2009 and was carried in over 300 retailers across the country. RG began as ‘obnoxiously patriotic’ MURICA! t-shirt brand targeted at the TFM audience (content branch of Grandex Media, frat humor). You may remember the “america back to back world war champs” shirt, or the “Reagan Bush ‘84” shirts, that was RG. After the huge success of those shirts a brand was born. Over the years RG morphed into a lifestyle brand that offered a wide range of products.
Here is a brief overview of products, seasonal art, and lifestyle photos that I produced for RG.
SPRING '19
RG Spring '19 line book cover
Additional Design and production credit: Connor Davis, Hayden Renning, Barrett Dudley.
Fall '18
RG Fall '18 Line Book
Fall '18 Theme: Roadtrip West
Marketing Campaign Assets
RG Fall '18 Hats
We went all out on the RG Fall '18 hat design. I am extremely proud of how they all came out. I wanted each hat to have its own tactile experience and design personality. Each hat has a custom inner label and seam tape that plays off of the theme or main design. The RG Fall '18 hat lineup includes embroidered patches, screen printed art, woven damask patches, and embossed/painted leather patches.
SPRING '18
Rowdy Gentleman Spring '18 Line book
Spring '18 Theme- Vacation Forever
Trade Show Prints
RG Spring '18 Hats
RG Spring '18 Trunks
