Carter Watkins
Award winning Art Director, Graphic Designer, Artist, and Native Austinite. I have a background in print, apparel design, illustration, branding and identity systems. I have a deep understanding of Adobe Creative Suite. I work well as a general line artist- I make ordinary things unique, beautiful, memorable, impactful.
EXPERIENCE
Sr. Graphic Designer, MML Hospitality
February 2024- Present
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Graphic Designer, Bunkhouse
March 2022- February 2024
Graphic designer for the Marketing department at Bunkhouse Group. I design print collateral, products, apparel, and graphics for events for 11 different properties and 7 restaurants.
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Fine Artist / Graphic Design, Freelance
November 2018- Present
After an unexpected layoff from Grandex I decided to take a break from commercial art and focus on my beaded mosaic art side hustle. 2019 was a phenomenal and wildly productive year- I made enough money with bead art commissions to extend my creative pursuit another year. 2020 killed all professional momentum. Hopeful of a speedy recovery I continued to work and created over $100k worth of beaded sculptures that I intend to sell over the course of my life as an extra income.
Created 56 original micro-mosaic beaded sculptures-
Biggest project: Shakey Graves Red Rocks beaded guitar and concert poster design. The guitar was Auctioned off for $30,000 all proceeds went to support MymusicRX a music program of The Child Cancer Association.
Solo show during East Austin Studio Tour 2019. Also participated in the 2020 Virtual Austin Studio Tour.
Featured in Texas Monthly’s ‘On Texas Time’
Featured in Austin Monthly 2019 ‘Makers Issue’
Designed a new bead art website and Online store (www.hcwatkinsart.com)
Gallery Reception at Austin Creative Art Center...2 weeks before lockdown.
In 2022 I became a Michaels Stores Influencer and was featured in a Michaels commercial.
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Grandex Media, Austin — Art Director
April 2014 - November 2018
Grandex was composed of four content sites and two apparel brands. All important graphic needs for the company were sent to me. I oversaw a team of 3-5 designers.
Head designer and creative force behind Rowdy Gentleman- Grandex’s in-house apparel brand (2016-2018). Sold online and through more than 300 retailers nationwide.
Head apparel designer- concepted, illustrated and executed designs for Hats, T-shirts, swim trunks, Hawaiians.
Lead RG rebranding in 2016, Updated logo, packaging, branding.
Designed seasonal design language, trade show assets, line books and retailer displays for 6 Seasons
Planned, produced, and photographed lifestyle photoshoots for marketing campaigns.
Designed successful pitch decks for RFPs.
Mentored design staff by teaching them how to streamline their design processes. I gave technical and aesthetic critique. I gave feedback on how to improve design quality and collaborated with them on projects so they could see how I work.
Designed logos and identity systems for Grandex’s podcasts, content sites, and social media accounts.
Painted 2 murals inside the office.
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Free Speech Systems, Austin — Art Director
Feb 2011 - July 2014
I deeply regret working here. I did not apply to work for this place, I responded to a craigslist job post, a couple days later I had my first salaried position doing the job I loved doing.
Designed and produced the monthly magazine- production of 20k monthly.
designed editorial art and infographics for the stories
created the layout for the magazine
Designed merchandise for the online shop
Designed web campaigns
I learned Maxon Cinema 4D and made 3D/motion graphics for the video production team.
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Shoehorn Design, Austin — Production Designer
2010-2011
Worked under the creative guidance of Scott Stricker.
Technical production work for Dell Printer user manuals
Designed the ‘Texas Passport’
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Freelance, Austin —
2007-
I started freelancing on Craigslist as a means of learning how to become a Graphic Designer, I needed to build a portfolio. I freelanced independently for two years and worked on hundreds of projects for people all over the country.
University of Texas Center for Women In Law- Designed Gala Invitations, Programs, and other event collateral.
Eric Johnson (ongoing)- Designed merchandise for three Eric Johnson Tours. Posters, t-shirts, and event credentials.
Jardine Foods (2009)- Designed promotional materials, labels, and product packaging.
Homeaway (2014)- Designed Infographic for Homeaway’s 1 Millionth listing milestone.
EDUCATION
Arizona State University, Tempe
2005 - 2007
Studied Architecture and Environmental Design.
Austin Community College, Austin
2007 - 2009
The Austin Creative Department, Austin
2011
I was in the frist class of students at the GSD&M Austin Creative Department. It was a creative communications class lead by Will Chau- Global Creative Director, Whole Foods Market.
University of Texas Architecture Summer Academy, Austin
Summer 2008
On the last day of the academy there is a closing reception and “Book Award” ceremony. Each professor picks a student from their group who showed promise and stood out in some way. I won the book award in my group. It was a proud moment for me.
CV
11/21/2015 pARTy- Delta Millworks
02/09/2019 Midland Safari Club Annual Dinner
11/16-23/2019 East Austin Studio Tour Stop #255 My first ever public solo show! Over 33 Pieces of original works on display. Read my post about the whole experience.
12/18/2019 - 06/03/2020 Austin Creative Arts Center. 1605 W 6th St, Austin, TX 78703
East Austin Studio Tour 2019
Virtual Austin Studio tour 2020
Red Poppy Festival 2023